Demonstrating Expertise Through Digital Media

Joe Bigham

CAT 125 Bigham

This course in public rhetoric and practical communication examines the use of digital media as a demonstration of expertise, and gives students opportunities to create their own expertise-related materials. Challenging the notion of expertise as a body of knowledge, we will consider expertise as a type of performance. This performance may be inscribed into a recorded form, such as a blog text or a YouTube video. It may also be performed for a live audience, as in a presentation. We will examine expertise demonstrations, how media affect the performance of expertise, and how individuals have created media-specific identities. Students will reflect on their own expertise, and learn how to efficiently demonstrate their authority through digital media.